CATEGORY:
In The Know, Social Media | DATE:
February 12, 2020
Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left...
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CATEGORY:
In The Know, SEO | DATE:
January 16, 2020
Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google....
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CATEGORY:
In The Know, Social Media | DATE:
December 18, 2019
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and...
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CATEGORY:
In The Know, Marketing, Tech Tips | DATE:
September 19, 2019
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core...
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CATEGORY:
In The Know, Marketing | DATE:
September 11, 2019
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on...
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CATEGORY:
In The Know, SEO | DATE:
September 4, 2019
What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly...
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CATEGORY:
In The Know, Social Media | DATE:
August 30, 2019
Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? What’s up with that? Is your fly open? Does someone have a crush on you?...
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CATEGORY:
In The Know | DATE:
August 19, 2019
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing...
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CATEGORY:
In The Know, Marketing | DATE:
August 16, 2019
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand...
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CATEGORY:
In The Know, Marketing, SEO, Web Design | DATE:
August 6, 2019
Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do...
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