What You Need To Know

We understand in your search for growing your company’s presence online that it can be overwhelming and you likely have a lot of questions. Well the good news is, we are here to help with all of that! Consider us your resource for all things digital marketing.

Your Frequently
Asked Questions Answered

What is Digital Marketing?

Think of it as advertising your business online. Just like you can take out space on a billboard to show an ad for your products or services, you can also do something similar online in the form of a display ad like a banner, a text ad, or even just having a profile online (yes a simple business Facebook profile counts!)

Not necessarily. Although we do believe that having a good website is the anchor to any good digital marketing plan, you don't necessarily have to redo your whole website. Sometimes we can make recommendations for improvements and work within the platform available. But there are times where we find that a new site is a necessary first step. Interested in finding out if yours is fine as-is? Reach out, we can assess the visuals, the user experience, and the way it is optimized to be found on search engines!

The online world is ever-changing but the common categories of digital marketing include: Search engine optimization (SEO), Search engine marketing (SEM), Content marketing, Social Media Marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing, Email marketing

SEO is solely focusing on ranking in the organic results. SEM refers to both SEO and the addition of paid campaigns (PPC, CPM) in order to get traffic from search engines. Learn more

A thorough social media strategy that focuses on both organic posts and paid placement can build brand awareness, drive website traffic, increase sales, and retain clients and customers. In order to achieve success on social media, your business needs to follow a consistent monthly content calendar and implement best practices to grow and engage with social media audiences. Learn more

Targeted display advertising is a type of digital marketing that uses a variety of display tactics such as geofencing, site retargeting, keyword retargeting, audience retargeting, etc. to increase brand awareness and touch-points flow your target audience into your digital marketing sales funnel. Learn more

Search engine optimization focuses on improving quality of traffic, quantity of traffic, and organic results. Organic search is usually the primary source of website traffic, resulting in the need for a search visibility strategy to be designed. A successful SEO campaign leads to increased engagement, traffic, and website conversions. It can also provide a better website user experience and have a positive impact on your target audience’s buying cycle. Learn more


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