the Latest

the Latest

A Guide to the Most Commonly Used Digital Marketing Acronyms

CATEGORY: In The Know, Marketing, Tech Tips | DATE: March 11, 2021

The digital marketing world is full of abbreviations and frequently used industry jargon. While shortening many of these terms makes it quick and convenient to reference them, it's understandably confusing to come across one if you're not sure what it...

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Preferred Title Company

CATEGORY: | DATE: March 9, 2021

Preferred Title Company works with buyers, sellers, builders, agents, lenders and attorneys with their title needs and has been in the business since 1996. They previously had a very outdated site and needed it to better align with current web...

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Louisiana Propane Gas Association

CATEGORY: | DATE: March 1, 2021

The Louisiana Propane Gas Association is the leading non-profit trade association for the Louisiana propane industry. The purpose of LPGA is to promote, protect and encourage the growth of the propane industry in Louisiana. The Association website was created to...

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Location-Based Targeted Display Ads, How Do They Work?

CATEGORY: Blog | DATE: February 23, 2021

Location-based targeted display ads - using tactics such as geofencing, geoframing, and geolocation targeting - enable you to reach your target audience where they are in the real world. By leveraging these tactics, you can increase brand visibility, compete with...

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Is Your Website Getting Tired? How Often Should You Do a Website Revamp?

CATEGORY: Business, Web Design | DATE: February 2, 2021

Your website is an important part of your brand's marketing. It's also a digital entity and the digital world constantly changes. There's no hard and fast rule as to how often you should update or upgrade your website. The only...

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5 Reasons Why Your Business Needs a Social Media Strategy

CATEGORY: Blog, Marketing, Social Media | DATE: January 18, 2021

In 2020, more than 3.6 billion people were using social media worldwide. Today, social media is a powerful tool that businesses can use to attract new customers, build customer loyalty and increase sales. However, to be successful on these social networking sites,...

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4 Digital Marketing Trends To Use In 2021

CATEGORY: Blog, Marketing, SEO | DATE: December 23, 2020

2020 had its fair share of troubles due to the global pandemic that affected businesses worldwide. As you step into the new year 2021, here are the digital marketing trends you should expect. Interactive content Interactive content is one of the...

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3 Marketing Tips to Tackle Holiday Sales

CATEGORY: Blog, Marketing | DATE: December 2, 2020

The 2020 holiday season presents both a real challenge and a tremendous opportunity for marketers. Make sure you are prepared to take advantage of what the season sends your way, and if you aren’t Torapath is! 1. Email Marketing is...

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The 6 Best Tips for Cyber Monday Marketing in 2020

CATEGORY: Blog | DATE: November 3, 2020

We all love a great deal. The ultimate hub of deals, Cyber Monday, is just around the corner this year. This is a time that your business can realize a significant amount of profits. With these simple Cyber Monday marketing...

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5 Incredibly Powerful Marketing Tips for Black Friday

CATEGORY: Blog | DATE: November 3, 2020

Yay! It's now a countdown to Thanksgiving, which means Black Friday is also around the corner. It's a happy season, but also a busy one for everyone. Getting the attention of this preoccupied population may appear a daunting task, but...

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