CATEGORY: Blog, Marketing, Social Media | DATE: January 5, 2022
If the COVID-19 epidemic has taught marketers anything, it's that establishing a powerful online presence for your brand is essential. Having a website has progressed from a choice to a need. In 2022, your marketing approach must also follow up...
CATEGORY: Blog, SEO | DATE: June 4, 2021
Let's face it: you won't make any money from your site without traffic. You can identify errors affecting your traffic with an SEO audit. The website audit also helps improve search engine rankings. If you are not sure where to begin,...
CATEGORY: Blog, In The Know, Marketing, Social Media, Tech Tips | DATE: April 26, 2021
Who doesn't love color and splash ?? Stop and think about it, color catches the eye and brings attention to whatever you're applying it to; now add different shapes, faces that convey a certain emotion, or symbols. ? Welcome to...
CATEGORY: In The Know, Marketing, Tech Tips | DATE: March 11, 2021
The digital marketing world is full of abbreviations and frequently used industry jargon. While shortening many of these terms makes it quick and convenient to reference them, it's understandably confusing to come across one if you're not sure what it...
CATEGORY: Blog | DATE: February 23, 2021
Location-based targeted display ads - using tactics such as geofencing, geoframing, and geolocation targeting - enable you to reach your target audience where they are in the real world. By leveraging these tactics, you can increase brand visibility, compete with...
CATEGORY: Business, Web Design | DATE: February 2, 2021
Your website is an important part of your brand's marketing. It's also a digital entity and the digital world constantly changes. There's no hard and fast rule as to how often you should update or upgrade your website. The only...
CATEGORY: Blog, Marketing, Social Media | DATE: January 18, 2021
In 2020, more than 3.6 billion people were using social media worldwide. Today, social media is a powerful tool that businesses can use to attract new customers, build customer loyalty and increase sales. However, to be successful on these social networking sites,...
CATEGORY: Blog, Marketing, SEO | DATE: December 23, 2020
2020 had its fair share of troubles due to the global pandemic that affected businesses worldwide. As you step into the new year 2021, here are the digital marketing trends you should expect. Interactive content Interactive content is one of the...
CATEGORY: Blog, Marketing | DATE: December 2, 2020
The 2020 holiday season presents both a real challenge and a tremendous opportunity for marketers. Make sure you are prepared to take advantage of what the season sends your way, and if you aren’t Torapath is! 1. Email Marketing is...
CATEGORY: Blog | DATE: November 3, 2020
We all love a great deal. The ultimate hub of deals, Cyber Monday, is just around the corner this year. This is a time that your business can realize a significant amount of profits. With these simple Cyber Monday marketing...
