CATEGORY: Blog, In The Know, Marketing, Social Media, Tech Tips | DATE: April 26, 2021
Who doesn't love color and splash ?? Stop and think about it, color catches the eye and brings attention to whatever you're applying it to; now add different shapes, faces that convey a certain emotion, or symbols. ? Welcome to...
CATEGORY: In The Know, Marketing, Tech Tips | DATE: March 11, 2021
The digital marketing world is full of abbreviations and frequently used industry jargon. While shortening many of these terms makes it quick and convenient to reference them, it's understandably confusing to come across one if you're not sure what it...
CATEGORY: Blog, In The Know, Marketing, Social Media, Tech Tips | DATE: September 10, 2020
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth...
CATEGORY: In The Know, SEO, Tech Tips | DATE: June 9, 2020
Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are...
CATEGORY: In The Know, Tech Tips | DATE: May 13, 2020
Our CEO, Ben Marcel, was recently featured in an article for the Louisiana Technology Park about utilizing technology while working remotely, click here to read the full article! Key Takeaways What problems are entrepreneurs who are learning to work remotely...
CATEGORY: In The Know, Marketing, Tech Tips | DATE: September 19, 2019
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core...
CATEGORY: In The Know, Tech Tips | DATE: September 6, 2018
At a time when businesses are more dependent on information technology than at any point in history, IT services providers need to rise to the occasion. The worst thing for your business to discover down the line is that your...
CATEGORY: In The Know, Social Media, Tech Tips | DATE: June 22, 2017
Social media gets the conversation started... and it is a conversation, not just a one-way blast of information. An overlooked area that you can easily use social media is to improve your company’s customer service. Let’s face the facts –...
CATEGORY: In The Know, Tech Tips | DATE: April 30, 2017
Is Your Data Really Secure In The Cloud? Are you thinking about moving all or parts of your computer network “to the cloud” but worried about who can access your data? You’re not alone – but many security experts, software...
CATEGORY: In The Know, Tech Tips | DATE: October 14, 2016
By: Mikala Morgan, Online Presence Strategist, Torapath Technologies Just a few weeks ago, a friend of mine who owns a small business was contacted via phone from an agency located in Dallas, TX, who claimed that they could "guarantee her business's...
