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A Guide to the Most Commonly Used Digital Marketing Acronyms

CATEGORY: In The Know, Marketing, Tech Tips | DATE: March 11, 2021

The digital marketing world is full of abbreviations and frequently used industry jargon. While shortening many of these terms makes it quick and convenient to reference them, it’s understandably confusing to come across one if you’re not sure what it means. At the same time, it’s important to know what certain digital marketing acronyms mean, as they relate closely to the online health and performance of your business and advertising efforts. 

If you don’t want to feel lost or appear uninformed during marketing meetings or conversations with your colleagues, these are the most frequently referenced terms that you should know.

25 Commonly Used Digital Marketing Acronyms

1. API — Application Programming Interface

An API acts as an intermediary between two software programs. It allows systems to communicate and transfer data requests and results back and forth.

2. B2B — Business to Business

B2B is a business model that provides and sells products and services directly to other businesses. 

3. B2C — Business to Consumer

B2C is a business model that provides products and services for customers to purchase.

4. BR — Bounce Rate

Bounce rate describes the percentage of website visitors who click away from the site without engaging with the page they landed on in any way.

5. CMS — Content Management System

content management system is a type of software that allows users to create, edit, and publish content onto a website with an easy-to-use interface. The CMS then translates the user’s requests into the necessary code on the backend of the site, without the user needing to handle it directly themselves.

6. CPA — Cost Per Acquisition

Cost per acquisition is a metric used to determine the full cost of acquiring a new customer as the result of a marketing campaign.

7. CPC — Cost Per Click

Cost per click refers to the cost that is associated with each user-generated click on an advertisement under a PPC (pay per click) pricing model.

8. CPL — Cost Per Lead

Cost per lead is a metric used to determine the cost of generating a lead as the result of a marketing campaign.

9. CPM — Cost Per Mille (Thousand)

CPM is a metric used to determine the cost for every one thousand impressions on an online advertisement, such as views or clicks on the ad.

10. CRM — Customer Relationship Management

CRM is a type of software or system that helps a business manage its interactions with potential, current, and returning customers by collecting data across multiple advertising channels and analyzing customer engagement.

11. CRO — Conversion Rate Optimization

CRO calculates the increased rate of users/website visitors who take a desired action. For example, sending a contact request or buying a product.

12. CTA — Call-to-Action

call-to-action describes an actionable prompt that is provided on a web page, social media post, or email campaign that encourages users to complete a certain action, such as calling to schedule an appointment or purchasing a product.

13. CTR — Click-Through Rate

Click-through rate is a metric used to determine the percentage of clicks an ad receives in relation to the number of views for that ad.

14. DNS — Domain Name System

DNS is a system that matches up a domain name with its unique IP address.

15. KPI — Key Performance Indicator

key performance indicator describes a metric that is used to evaluate the performance and success of a specific business goal or target.

16. PPC — Pay Per Click

Pay per click is a pricing model in digital advertising in which the advertiser only charges the business running the ad for the number of clicks the ad receives.

17. ROI — Return on Investment

ROI is a metric that evaluates the profitability of an investment, by measuring the net income in relation to the original amount invested.

18. RSS — Rich Site Summary, or Really Simple Syndication

RSS is a web feed that can compile updates from various websites into a single easy-to-access location using an RSS reader.

19. SEM — Search Engine Marketing

Search engine marketing refers to a type of online marketing that improves a brand’s website traffic through the use of paid advertising, which promotes their site at the top of SERPs (search engine results pages). It was previously used as an umbrella term to encompass all search marketing efforts, but now it solely refers to paid search.

20. SEO — Search Engine Optimization

Search engine optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

21. SERP — Search Engine Results Page

search engine results page is a page of various web results that are generated after a user enters a query on a search engine.

22. SMM — Social Media Marketing

Social media marketing refers to a type of online marketing that increases awareness around a brand and promotes its products or services through the use of social media networks.

23. SSL — Secure Sockets Layer

An SSL certificate creates a layer of protection over an internet connection between a secured website and another device or system that is accessing it. This allows the secure transfer of data to prevent sensitive information from being intercepted by potential hackers.

24. UI — User Interface

user interface describes the design of practical elements such as icons or buttons that make a website or application accessible to operate by an end-user.  

25. UX — User Experience

User experience refers to the way a system is designed that focuses on creating a positive, efficient, and user-friendly experience.