CATEGORY: Blog, Marketing, Social Media | DATE: January 5, 2022
If the COVID-19 epidemic has taught marketers anything, it's that establishing a powerful online presence for your brand is essential. Having a website has progressed from a choice to a need. In 2022, your marketing approach must also follow up...
CATEGORY: Blog, In The Know, Marketing, Social Media, Tech Tips | DATE: April 26, 2021
Who doesn't love color and splash ?? Stop and think about it, color catches the eye and brings attention to whatever you're applying it to; now add different shapes, faces that convey a certain emotion, or symbols. ? Welcome to...
CATEGORY: In The Know, Marketing, Tech Tips | DATE: March 11, 2021
The digital marketing world is full of abbreviations and frequently used industry jargon. While shortening many of these terms makes it quick and convenient to reference them, it's understandably confusing to come across one if you're not sure what it...
CATEGORY: Blog, Marketing, Social Media | DATE: January 18, 2021
In 2020, more than 3.6 billion people were using social media worldwide. Today, social media is a powerful tool that businesses can use to attract new customers, build customer loyalty and increase sales. However, to be successful on these social networking sites,...
CATEGORY: Blog, Marketing, SEO | DATE: December 23, 2020
2020 had its fair share of troubles due to the global pandemic that affected businesses worldwide. As you step into the new year 2021, here are the digital marketing trends you should expect. Interactive content Interactive content is one of the...
CATEGORY: Blog, Marketing | DATE: December 2, 2020
The 2020 holiday season presents both a real challenge and a tremendous opportunity for marketers. Make sure you are prepared to take advantage of what the season sends your way, and if you aren’t Torapath is! 1. Email Marketing is...
CATEGORY: Blog, Marketing | DATE: October 22, 2020
What Actions Do Your Customers Take In the Funnel That Lead To a Sale? Are you as engaged in your marketing funnel as your customers? To answer this question, you need to have a solid understanding of the marketing funnel...
CATEGORY: Blog, In The Know, Marketing, Social Media, Tech Tips | DATE: September 10, 2020
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth...
CATEGORY: In The Know, Marketing, Tech Tips | DATE: September 19, 2019
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core...
CATEGORY: In The Know, Marketing | DATE: September 11, 2019
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on...
