5 Reasons Why Your Business Needs a Social Media Strategy

CATEGORY: Blog, Marketing, Social Media | DATE: January 18, 2021

In 2020, more than 3.6 billion people were using social media worldwide. Today, social media is a powerful tool that businesses can use to attract new customers, build customer loyalty and increase sales. However, to be successful on these social networking sites, you should set smart goals and have an effective social media strategy. 


Your customers are active on social media. A good number of these customers use social media platforms to do research before making purchasing decisions. This is why you should build and maintain an active social media presence. Creating a social media plan will help you have a sense of direction as you work towards achieving your goals. This will help you grow your social media following, improve your search engine rankings, and have bigger and better marketing campaigns. 


Social media provides a channel through which you can communicate with your customers and deliver better customer service. Regular communication will enable you to obtain insights about your customers, understand their pain points and provide solutions to their problems. A clear plan allows you to gain a deep understanding of your audience, effectively helping you target them more effectively.  

For more information to how to best utilize your social media plan to optimize engagement click here.


Reputation means a lot in business. It is important to manage your online reputation so you can influence how customers perceive your business. In a world where a customer can post an online review for the world to see, you need to be prepared for anything. A solid social media plan will help you find effective ways of responding to both positive and negative reviews, mentions and comments. 


People who follow and engage with you on social platforms are more likely to be loyal to your business. With the right strategy, social media can help you get your name and brand in front of a huge audience easily and quickly. A good social media plan should enable you to achieve consistency in terms of your brand image, social media posts and engagement. Ultimately, this will help you attract new customers and retain the existing ones. 


 When you have a clear social media plan, you will be in a better position to monitor and measure your activity. This helps you to establish what is working and what is not, so you can make the necessary improvements and achieve your goals.

Starting a social media strategy can seem intimidating. Once you are ready to take your business to the next level, you should hire our professional services. At Torapath, we have experienced digital marketing experts who will work with you to create and implement a solid social media plan. Contact us today to find out how we can help you grow your business.