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Yay! It’s now a countdown to Thanksgiving, which means Black Friday is also around the corner. It’s a happy season, but also a busy one for everyone. Getting the attention of this preoccupied population may appear a daunting task, but there is a way around it!

Here are some practical tips to help your marketing campaign this season:

1. Begin Early

It is here the old tenet of “The early bird catches the worm” comes into play. Advertising early will increase the chances of capturing the attention of your target audience because of less competition. Most people are also less occupied with Thanksgiving preparations; meaning will pay more attention to your advert now than a week to Black Friday. Doing this will definitely boost your sales come the shopping season.

2. Create Anticipation

Your advert should create a sense of urgency, making people look forward to Black Friday. It should feature a product or service that the people want, bonus incentives being offered, and deadlines for the promotions. Constant communication with the target market will also help build FOMO(fear of missing out). As a result, you will have more people eager to purchase during Black Friday.

3. Maximize on the Target Market

The goal is to reach as many people as you can in the target market in the fastest, most convenient, and affordable way possible. The application of digital marketing can achieve all this. Digital marketing also makes in-target marketing possible, narrowing down further on the interested market audience.

4. Capture Prospect’s Attention in the Shortest Time Possible

You only have about two seconds to capture and maintain the attention of your target audience. When you send email adverts to prospects, the email subject should fascinate them enough to open and read the email.

5. Use Email Marketing to Target Your Loyal Customers

Maintaining your loyal customers is vital for a business’ success. You need to email them to update them on upgrades, incentives, and any other changes they need to be aware of before Black Friday. At Torapath, we live and breathe email marketing. Have professionals help you create and send the perfect email to draw in your audience and keep your customers.

Following through the steps above may still be hectic, especially if you have never used digital marketing. However, there is no reason to worry. Torapath Technologies has a group of experts willing to help you navigate the waters of digital marketing. Reach out to us today or call us at 225.224.8161, and we will be more than willing to assist.