The 6 Best Tips for Cyber Monday Marketing in 2020

CATEGORY: Blog | DATE: November 3, 2020

We all love a great deal.

The ultimate hub of deals, Cyber Monday, is just around the corner this year. This is a time that your business can realize a significant amount of profits. With these simple Cyber Monday marketing tips, you’ll be all smiles come Christmas – ho ho ho!

1. Keep Your Website Optimized

Once Cyber Monday is upon us, customers will expect your site to be running like a well-oiled machine. Ensure your site is mobile-compatible and that it’s running at optimum speed. You don’t want it to crash due to traffic. 

Running a mobile compatibility test using Google will help you identify slow-loading pages so you can optimize them earlier.

Also, if you keep your website up-to-date, you can use your current insights to gain an advantage when updating pages every year. 

2. Start Your Cyber Monday Marketing Early

During the Thanksgiving season, many families become stressed out and forget about the Black Friday/Cyber Monday deals until their family members talk about them at the dinner table. 

If you can get ahead of the holiday stress with your advertising, people will plan their weekend out accordingly and they’ll be sure to make orders from your site. 

3. Advertise Pre-made Holiday Packages.

Cyber Monday is the perfect occasion for people to go gift shopping for the Christmas season. Most of the time, it is usually too early for the gift receiver to know what they want, and that leaves the gift-giver in darkness.

Advertising pre-made holiday packages, however, will give them the best ideas on what to get for Christmas. This way, you’ll sell more products at great prices, and it’s going to be a win-win for everyone!

4. Post Detailed Video Reviews of Your Products.

Many companies will talk about reviews they have received from their sales, or they’ll simply write reviews of their own products.

If you want to set yourself apart from the competition, post a video of you or your customers reviewing your products. Don’t be afraid to put yourself out there to get those sales! 

5. Create a Sense of Urgency to Improve Anticipation

When making the copy for your ad, include compelling details that trigger your shoppers’ sense of urgency.

A compelling advertisement can be achieved by offering something that people want, setting a deadline, using FOMO (fear of missing out), and offering a bonus incentive. For instance, you can encourage shoppers to join your email list so they can be among the first to be notified when sales happen.

6. Use Email Marketing to Target Your Loyal Customers

Email marketing will help you get customers into a festive mood, and you could grace them with sneak peeks of upcoming sales and promotions. This will ensure they’re constantly kept in the merry loop.

Here at Torapath, we specialize in email marketing. We can help you create and send the perfect email that will draw in your audience. The best way to get people to open your email is by using a subject line that will stand out!

Contact us today, and we could help you build a marketing strategy that’ll make your customers fall in love with your brand at frost sight this festive season!